Before you rush out to the internet and grab a domain name for your website, there are some things you should consider.
Your Website Name and Domain Name Should Be the Same
It is always best if you can name your domain and your website the same. Having the domain that matches your website makes it easier for those who are looking for you to find you. For example, if you think of Wal-Mart you would think of a URL that has the name Wal-Mart in it. Of course, if you are just beginning your business and you can’t get the URL that matches your site name you’ll have to consider other options.
How Long Should Your Domain Name Be?
You can have a domain name that is up to 67 characters, so you don’t have to settle from short abbreviated URL that’s obscure to your visitors. There still seems to be a lot of banter over what’s better a short or long domain name. Some believe shorter ones are easier to type and there are fewer mistakes, while others argue that a long domain name is easier to remember because it will include keywords. For example, what would you find easier? TheBigBrownBusofDogs.com or TBBBD.com
What’s the right choice? Go for one that best allows you to use keywords from your website name.
The Advantages and Disadvantages of a Hyphened Name
* Search engines are able to pick out your keywords and thus help to place your site more appropriately.
* The non-hyphenated version of your name may no longer be available, but the hyphenated is.
* It’s easy to forget the hyphens when typing the site name.
* When people recommend your website, they have to remember that you need to put hyphens in the name.
* Hyphens tend to be a pain.
What to choose – COM, NET, CA, ORG, etc.
One of the most common questions that gets asked is what to choose for a domain extension. There are also specific top-level domains available such as ca, nu, de, etc., and it can be confusing whether that’s a better choice. The answer is – if your market is global probably not. If your market is local to a country, region, or city, these can work good for you. Remember internet users are most programmed to the common domain extensions.
Just in case all of this information began to overwhelm you, the key is to think about the domain you choose for your business, since changing it later is not easy. Then choose, buy, host, and move on.